Meet your coach

Hi I am Jason Lau, a Strength & Conditioning coach and the owner of Performance Purpose in Richmond, BC. Since 2017, I’ve worked with combat sport athletes and hobbyists, focusing on strength, power, speed, and conditioning. My goal is to support performance, manage fatigue, and reduce injury risk using evidence-based methods that fit the demands of both training and life.

My coaching philosophy is simple—make expert coaching accessible to anyone willing to put in the work, whether they’re fighting in a cage or training for general performance. My goal through a holistic approach is to create lasting physical changes that not only improve combat sport performance but also longevity in any athletic endeavors.

“I feel amazing within my rounds and on the mats. My strength and power has gone up within my striking and wrestling. I am glad I started working together with Jason!”

— STEVIE G. (PERFORMANCE PURPOSE Professional MMA/Muay Thai Athlete)